Company Profile
We are a leading expert and provider of global traceability solutions. We offer a wide range of applications that enhance the value of consumer goods, streamline operations and stimulate consumer dialogue. Our solutions trace every stage of production, processing and distribution from source to supermarket shelf and communicate product information directly to consumers or supply chain partners via dynamic interfaces.
This creates significant value for every connected business – from farmers and producers through to manufacturers and retailers - by enabling them to increase revenue and reduce costs through differentiating products, gaining easier market access and achieving operational efficiencies.
TraceTracker is an advisor and trusted partner for some of the biggest names in the food industry. Our solutions have been adopted by national authorities including the Norwegian seafood industry, Vietnam’s poultry industry, Canadian food authorities and the Chinese government. Moreover, three joint ventures extend TraceTracker’s capabilities to meet the needs of food chains in Asia.
TraceTracker was founded in 2000 and is privately owned by the original founders, the employees and other global investors who firmly believe in the company’s vision and mission. With experts based in 11 offices across Asia, Europe and North America we can immediately respond to your needs.
What We Do 
TraceTracker's business is taking care of vital electronic footprints left by all suppliers and manufacturers contributing to a finished product. By structuring and cross-relating these footprints through the Global Traceability Network, these "tracks" can help you to quickly identify harmful products, thereby preventing devastating food scares and the subsequent loss of consumer confidence.
But the "tracks" can also be used to transparently access a variety of product properties coming from all parts of a value chain. This opens up for a complete new range of sophisticated business applications for the supply chain.
