Halal
Traceability is the key to market access for Halal products globally
With over 1 billion Muslims worldwide, Halal food represents a growing and lucrative market. And for many buyers, Halal symbolizes quality and ethical considerations. However, having a “Halal” label isn’t enough. The international success of your brand depends on buyer confidence that each product meets appropriate standards, regulations and certification requirements.
In an increasingly competitive Halal market, traceability provides a key differentiator. Implementing full-chain traceability allows buyers, regulators or consumers to immediately verify the authenticity of individual products through easy, online access.
TraceTracker is the leader in Halal traceability solutions and services. We provide project management, consulting, standardized solutions and customized software development.
Example Solutions
AlFitrahNet™
The AlFitrahNet™ is our global traceability system, developed with input from Halal industry experts and government authorities. Based upon our GTNet platform, this online solution compiles traceability data from “the farm to the fork.” Supply chain partners, regulators or buyers can look up processing details, ingredient sources and even slaughter house certificates related to specific product identification numbers. Dynamic charts and reports enable supply chain monitoring. The system conforms with GS1 and EPCIS standards as well as the global IHIA (International Halal Integrity Alliance) Standard and Malaysian Standard MS1500:2004 (Halal Food - Production, Preparation, Handling and Storage - General Guidelines (First Revision).
Benefits
- Facilitate and streamline documentation needed to access foreign markets
- Differentiate from competition
- Provide assurance of quality, sourcing and compliance
Read a press release about our collaboration with Intel on a mobile phone application for consumers of Halal foods.
Read about the TraceTracker GTNet, the backbone behind our applications.
Contact TraceTracker Malaysia to learn more:
TraceTracker Malaysia Sdn Bhd
(Formerly Known as Netwhizz Sdn Bhd)
2-5A Incubator 2
Technology Park Malaysia
57000 Bukit Jalil, Kuala Lumpur, Malaysia
Tel: 603-8996 5100 Fax: 603-8994 5102
E-Mail: info@tracetracker.com, amran@tracetracker.com.my
TT Malaysia and Intel partner on a mobile Halal device
